President of Huawei Consumer Business Group in the Middle East and Africa has written a feature which highlights the success and impact the Chinese vendor has had in the Middle East region since entering the marketplace in 2011.
President of Huawei Consumer Business Group in the Middle East and Africa has written a feature which highlights the success and impact the Chinese vendor has had in the Middle East region since entering the marketplace in 2011.
A successful company is made up of a combination of factors, which include inspired leaders, dedicated employees, innovative products and most importantly, loyal customers. Customers are at the center of any business, and at Huawei, this is no exception. This month, as we celebrate Ramadan, a time of reflection and gratitude, we at Huawei want to take this opportunity to recognize and say thank you to those we are grateful for: our users. Our strong relationship with our customers has been a catalyst for the success we have achieved, and it is thanks to our customers that we continue to grow from strength to strength in the region.
The Middle East is an extremely diverse and important region for us, and we are grateful to have been welcomed so warmly as a business partner and trusted provider. Since entering the region in 2011, Huawei Consumer Business Group has united efforts with key government entities to support the Middle East's vision for innovation and growth, and has also focused on providing consumers access to best-in-class technology, innovative devices and exceptional quality products, to develop more meaningful ways to stay connected.
Our investment in the region is a testament to our ongoing commitment to the markets and our users. For example, Huawei has recently signed a global strategic partnership with Dubai's Department of Tourism and Commerce Marketing, to position and promote Dubai as a global business and travel destination through Huawei Mobile Services. This past October, Huawei also opened its first flagship ‘Experience Store' in the UAE, fully equipped and dedicated to offer customers a complete hands-on product experience. The experience store complements our 47 service centers across the region, where customers receive VIP assistance and shorter service cycles for their devices. Huawei has also established a partnership with Dubai Smart Government to implement the Happiness Meter in our service centers in Dubai and Abu Dhabi, making it the first consumer technology brand globally to measure customer happiness in real time.