The smart services specialist Plume has announced that over a billion unique client devices are now managed by their cloud controllers around the world
The smart services specialist Plume has announced that over a billion unique client devices are now managed by their cloud controllers around the world
Around the world, the smart home market is growing rapidly, helped in no small part by the onset of the coronavirus pandemic. With whole families forced to spend more time at home than ever before, additional connected devices are being launched and purchased every week, offering customers unprecedented convenience and a more personalised experience.
For smart home specialist Plume, this growth has been exceptional, with the company now recording over a billion devices connected to its cloud controlled network. Partnered with over 200 communications service providers, Plume uses AI algorithms to continuously optimize services for customers and takes predictive and pre-emptive actions, operating across 30 million locations globally.
Plume’s research shows that these trends of adopting smart devices were already in place before the pandemic began. Like we have seen in so many industries, the digitalisation often viewed as a direct result of the pandemic, is actually an acceleration of a pre-existing process that was already happening before we first encountered Covid-19.
By drilling down into this vast amount of data, Plume has revealed some interesting trends when it comes to smart home trends. When it comes to new devices, the most common were shown to be voice assistants, the number of which grew by 28% from October 2019 to May 2021, followed by smart light bulbs, which grew by 110%, and security cameras which experienced 40% growth.
This need for readjustment from the operators will be especially true for in the upcoming phase of the smart homes evolution, focussing on personalisation. Consumers are now ready for the devices they use, and the services that connect them all together, to anticipate their needs and go beyond point solutions. That level of interoperability requires visibility and capability that crosses the entire home network and insights from a massive, global data set.
For decades now, operators’ focus has been on connectivity speed and data usage. Now, with the advent of a more intuitive home, they must instead shift to maximising the value of their enormous data sets and use them to deliver a more personalised connected experience.